The kitchen is becoming a meeting place for family and friends. Cooking together has become "chic" and an essential part of a life focused on style and cultural communication. As part of this culture, as a mediator of design, quality, function, communication and product, Zwilling is now elevating its products to a modern and sophisticated stage with the conception of a flagship store on Düsseldorf's Kö.

The new structure of the 270m² store is divided into clear and visible zones, which open up linearly along the spatial central axis and serve the intuitive navigation of the customer. The Zwilling umbrella brand thus emphasizes its areas of expertise, which range from kitchen to beauty, in a thematically cohesive, equal and self-sufficient manner. In contrast to the previously common way of presenting products in depth, the new store concept provides for horizontal presentation. Clarity is the new benchmark, and product variants can be compared directly.