The basic structure of the store is divided into three areas (women's / men's / novelties) in flowing spatial transitions, which emphasize their independence through the change in color and material. The color and material canon of the concept focuses on the creative means of contrast. Black surfaces and spatial zones are juxtaposed with white ones, both in their smooth, homogeneous appearance are in turn "grounded" by a wooden base with a reference to the region.

The spatial bands guide customers, similar to a catwalk, into the depths of the space, the outdoor area integrated into the concept and the completely white, almost over-lit central area, which contains the functional rooms, checkout and the area for staging new products. Oversized indoor and outdoor visuals and multimedia walls dynamically incorporate the themes of the season into the new everyday life at 'GL - Die Mode'.