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Falke Store GUM
Moscow (RUS)

Performance

Interior architecture

Measure

Building in existing buildings

Typology

Commercial buildings (individual shopfitting)

Status

Realized

Client:in

Falke KGaA

BGF

75 sqm

Special features

- Listed building on Red Square in Moscow (Unesco World Heritage Site)

Media (excerpt)

- Retail Design International Vol. 3
- Westfalenpost

Photography

Constantin Meyer

Bild des Projekts Falke Store GUM

The guiding principle of the interior design concept is to juxtapose the diversity of the product range with an expansive and in-depth design to ensure a direct understanding of the goods and the space. The look and feel of the products are defined as a guiding spatial design and communication tool and establish themselves through the superficial presentation in the furniture fronts.

The built-in spatial elements are positioned thematically along the surface and thus frame the multifaceted variety of products and collections. The system-oriented, functional design of the interior creates a maximum of invisible storage space and services. In keeping with FALKE's high standards, the design of all fixtures and fittings is based on the highest level of craftsmanship. They promote the impression of precision, calm and order in the space. Large-scale visuals contrast with the volume of the fixtures and fittings and allow the product, brand and space to merge into a unified message.