The themes of city ("black") and country ("white") are used associatively and symbolically, juxtaposed spatially. The connecting elements of proportion, surface and detail, form and material are intended to be sensually grasped and perceived in contrast.

The conceptual basis of the WHITE segment is aimed at consumers whose personal affinity can be equated with sporty, casual, informal and rural - a cultural collage. The materiality of the environment is defined by wood, the system of classification shows a certain restlessness, the structure is layered and the presentation is rather small-scale. The atmospheric impression is lively, playful and playful, the elaboration of the details rather handcrafted. In summary, tradition plays the focal role - but not traditionally.

The conceptual basis of the BLACK segment is aimed at consumers whose personal affinity is synonymous with classy, pure, simple, urban and sexy. The materiality of the environment is defined by metal, the system of classification shows a precise order, the structure is recognizable as an additive sequence and the presentation is to be understood as a large-scale bracket. The atmospheric impression is calm and serene, the elaboration of the details is precise, perfected and linear. In summary, modernity, timelessness and clarity are the most important parameters - a unique, confident style.