The concept of the exhibition stand focuses on the relationship between man and body. The architectural space is constructed in the field of tension between two- and three-dimensionality, playing with the impression and association levels of the visitors. While abstract analogies to natural phenomena are spun out, the concise, staged tectonic joining of the elements of the shell sets a technical counterpoint.

The space-forming environment of the brand presence consists of modular, statically differentiated stacked and plugged wall clusters made of coated MDF balsa lightweight panels. Heights and lengths are variable in the base and enable a sustainable presence for each themed area.